Activitybreaks Features: The Year of the Independent Traveller

The Year of the Independent Traveller

2011 may be the year of the Rabbit according to the Chinese calendar, but it seems it will also be the year of the independent traveller. Throughout the 2000s the travel industry has changed completely, for customers who were formerly reliant on a handful of high street travel agents to arrange their holidays are now intent on saving money by organising their own low cost flight and booking travel packages all at a click using the internet.

As a result of this continuing change in the way holiday makers book their holidays, many established travel agents and tour operators who have not adapted to these changes have faltered. That said where some have failed, others have flourished such as independent online tour operator ActivityBreaks.com, who continue to grow year on year by attracting many savvy customers through offering flexible ski holidays and adventure holidays across Europe and enabling customers to match this up using their low cost flight matching tool.

Indeed it seems that travellers who choose ActivityBreaks.com are a certain type of consumer group, one that is quickly emerging with greater purchasing power, normally under 40 years old and sometimes with a family, technologically in tune, and very much aware of the deals that are to be had on the internet.

They, typically detest the idea of the stereotypical beach holiday synonymous with the early 80’s and 90’s and instead prefer to use their holiday time to try out a new activity, practice a sport they enjoy or do 2 or 3 short breaks instead of one long holiday. They are not necessarily looking for a budget holidays but instead they are looking for holidays with added value, unique and exciting and they wont mind arranging their own flight as it works out cheaper, saving money that can be put to better use upon arriving at their destination.

The Independent traveller is Internet savvy and will just as easily book a weekend break on their iPhone the day before travelling as they swing by Starbucks for a Cappuccino and, using the free Wi-Fi, book a quick adventure in Europe.

It is this growing consumer segment that has lead to the continued growth of ActivityBreaks.com who are also spearheading the change in how travel companies operate. This is underpinned with their unique product offering such as ski holidays with any day arrival that even include your ski pass and ski hire, letting you match it up with when the flights are cheapest, and their family adventure holidays that let the customer choose which activities they want to engage in each day.

For more information on breaks like these, and many others please see for yourself at www.ActivityBreaks.com .